SO Eco: Hampshire small business launches recycled fashion range

A Hampshire based business has received a Twitter boost from retail entrepreneur Theo Paphitis, after launching a colourful recycled fashion range.

The Princess and The Pickle was among Theo’s #SBS (Small Business Sunday) winners last week, gaining a retweet to his 500,000 Twitter followers, as well as a profile on his SBS directory of small businesses.

The product which captured Theo’s attention was The Princess and The Pickle’s Circular T-shirt, made in partnership with Isle of Wight company Teemill, from 50% post-consumer remanufactured organic cotton and 50% organic cotton and printed in a renewable energy-powered factory. Due to the natural materials, the products can be returned and recycled again and again when they’re worn out, making the production cycle itself renewable. The range of designs is bold and vibrant, tying in with the Hampshire brand’s ethos that ‘being green doesn’t have to be grey’.

Sustainable fashion bloggers have also backed The Princess and The Pickle’s eco-friendly approach to design, with Instagram influencer @restylethemother commenting “These types of initiatives are very exciting and should be used more widely in the fashion and craft industry. I firmly believe in a more sustainable future in fashion and seeing small brands pushing through to make a difference is fantastic.”

Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK.  My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish The Princess and The Pickle every success.”

The Princess and The Pickle also create eco-friendly greeting cards and prints, all featuring original photography and photo-based designs. The greeting cards are printed on recycled card and packaged in biodegradable and compostable plastic-free display sleeves. As well as having an online shop, The Princess and The Pickle can be found at many local craft fairs around Hampshire and beyond.



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